A carefully tended database should be a fantastic marketing tool for a company. Laden with prospects in the pipeline, contract renewal dates coming up or at least a great foundation for a regular mailing to potential clients – does that look like your database?
How healthy is your database?
Sadly many companies never update or cleanse their databases. In the latter part of 2008 for example, according to statistics from the government’s insolvency service, company liquidations were up by 15%. This, together with company merges and buyouts means that your data is going out of date faster than any other time, and if you are relying on this data for mailings and other marketing activity, this could be costing you thousands of pounds with diminishing results
Telephone calling to update your databases
One of the most efficient ways of updating your database is to call it. A good telephone call can at least knock out those dead, gone away companies and sort out basic details like the correct postal address, decision maker contact and any other pertinent, valuable information that you might use as part of your marketing strategy. Take care that your data has been TPS screened before you call.
Enriching your database with lead generation
Basic details to update your database can be found at the switchboard level of a company. If you need to generate cold leads from your database, it’s only an extra few moments to speak with a decision maker – with the right approach any of your marketing staff could undertake this work which will pay dividends.
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